Methods

Personal Interviews

Conducting personal interviews for a deep understanding of customer needs and decision-making factors. Individual approach, detailed responses, and thorough analysis.

Focus Groups

Organizing focus groups for an in-depth analysis of target audience opinions. Experienced moderators, professional participant selection, and modern equipment. We help identify consumer needs, test products, and analyze competitors.

Mystery Shopping

Quality control of service standards in your business. Comprehensive analysis of operations, identifying strengths and weaknesses, and benchmarking against competitors. Customized approach and practical recommendations.

Customer Loyalty Assessment (NPS)

Measuring customer loyalty with the Net Promoter Score (NPS) methodology. Analyzing critics and promoters, assessing brand trust levels, and helping you understand if customers are willing to recommend your business.

In-Depth Interviews

In-depth interviews are a highly effective method for analyzing consumer behavior. We uncover real motivations, associations, and emotions through a trust-based approach and personalized discussions.

Observation

Observation is a method for analyzing customer behavior and reactions to products and advertisements. We handle preparation, execution, and analysis to extract key insights with accuracy and depth.

Consumer Segmentation

Identifying target groups, their needs, and preferences. Analyzing key and high-value customer segments to develop strategies that enhance customer engagement and business efficiency.

Telephone Surveys (CATI)

Modern telephone surveys utilizing CATI technology for fast data collection and processing. Automated workflows minimize errors and enhance research accuracy. Ideal for opinion analysis, advertising testing, and audience research.

Hall Testing

Hall tests provide effective product, packaging, and advertisement testing. We identify strengths and weaknesses using open, blind, and comparative formats in a fully equipped research facility.

Join Our Team!

Join a team of professionals dedicated to shaping public opinion and identifying key trends.

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