As one of the leading marketing and sociological research firms in Central Asia, Zerkalo Analytics Group offers personal interview services with your target and potential consumers.
A personal interview or in-depth survey provides the opportunity to obtain detailed answers to key questions in a short period. Unlike mass surveys, personal interviews allow for deeper topic exploration in a one-on-one setting, free from external influence.
Unlike mass surveys, personal interviews are conducted at a comfortable pace, with attention to detail. Each conversation lasts 20–35 minutes, allowing the interviewer to use visual materials, response cards, and product samples for demonstration.
Unlike focus groups, where group dynamics play a key role, personal interviews focus on individual opinions and experiences. Respondents can express their thoughts openly, without concern for external judgment. The interviewer’s main task is to create a trusting and comfortable atmosphere for the discussion.
Our experts at Zerkalo Analytics Group conduct personal interviews in our specially equipped offices, at the client’s location, outdoors, or in respondents' homes. We record not only verbal responses but also non-verbal cues and emotional reactions.
Personal interviews are ideal when you need to:
✔ Understand consumer behavior and motivations
✔ Identify the real reasons behind product choices
✔ Survey hard-to-reach groups (e.g., top managers, luxury product buyers, or real estate investors)
✔ Deeply explore a topic for strategic decision-making
We operate across Central Asia, including both major cities and remote regions. Our respondents come from diverse social, demographic, and economic backgrounds, ensuring comprehensive research coverage.
Our specialists manage the entire research process—from preparing and conducting interviews to analyzing and presenting results. We complete every stage efficiently and with high quality, providing accurate insights that help you adapt your business to meet your target audience’s needs effectively.
