Hall testing is an effective marketing research method based on direct interaction with target consumers. Its primary goal is to analyze the product’s qualitative characteristics, packaging appeal, and other key elements, as well as compare them with competing products. This method is also highly effective for testing advertising materials.
With hall tests, Zerkalo Analytics Group specialists will help you understand how your product is perceived by target consumers, identify its strengths, and uncover hidden weaknesses.
Hall tests take place in specially equipped venues. The Zerkalo Analytics Group office features a dedicated testing room with modern audio and video equipment, as well as a convenient observation window. Participants can test, sample, or examine the product, then provide feedback through questionnaires or expert-led interviews.
Open Tests: Respondents are informed about the research objectives and given details about the product (manufacturer, composition, etc.).
Blind Tests: The brand name is not disclosed, ensuring objective consumer impressions.
Comparative Tests: Participants evaluate multiple products, analyze their features, and highlight key differences.
✔ Gathering consumer feedback before launching a product.
✔ Assessing quality, design, functionality, and other product characteristics.
✔ Identifying hidden advantages and weaknesses.
✔ Conducting comparative analysis with competing products.
✔ Refining and improving the product to meet audience expectations.
When preparing hall tests, Zerkalo Analytics Group specialists carefully analyze research objectives, select a representative respondent sample, and conduct detailed discussions, paying attention to every detail. After all, in a successful business, every detail matters!
