Brand Health Assessment

Brand, Stay Healthy!

Brand popularity is your equity and market strength. How well-known is your brand? Is it among the first recalled by consumers? Do customers choose you more often than your competitors? And most importantly, do all those who know your brand perceive it positively and select your products?

Zerkalo Analytics Group offers a professional Brand Health Assessment to address these and other essential questions. We utilize the “Brand Health Tracking” methodology, providing an in-depth analysis of your brand’s current market position and consumer perceptions across various audience segments.

What is Brand Health Tracking For?

Brand health tracking helps to:

  • Identify the proportion of loyal customers ready to make repeat purchases and recommend your brand.
  • Reveal the percentage of dissatisfied customers and understand the reasons behind their negative experiences.
  • Evaluate the level of consumer satisfaction and trust in your brand.
  • Identify key competing brands and understand why consumers prefer them.
  • Adjust your marketing strategy to strengthen your brand’s market position.
You Will Gain Insights Into:
Why is it important?
  • Brand Recognition Analysis: How well-known your brand is among consumers and how it is perceived.
  • Reputation Assessment: The social image of your brand and consumer opinions about it.
  • Recommendations for Improvement: Specific, actionable steps to enhance loyalty, resolve issues, and optimize your brand’s positioning.

Brand health tracking serves as a diagnostic tool for evaluating the effectiveness of your marketing strategy. It reveals genuine consumer sentiments, identifies hidden issues, and highlights competitive advantages.

Through regular monitoring and one-time assessments, you can:

  • Precisely plan advertising campaigns and budgets.
  • Strengthen your brand's market position.
  • Enhance brand recognition and build consumer trust.

Zerkalo Analytics Group is ready to organize and carry out a comprehensive Brand Health Assessment, prepare detailed analytical reports, and provide practical recommendations. Your company will gain a powerful tool to strengthen its market position.

Your brand will not only become widely recognized—it will be genuinely loved by consumers!