Traditional phone surveys have become a thing of the past. Modern marketing requires more precise and efficient tools. Zerkalo Analytics Group offers telephone survey services using CATI (Computer-Assisted Telephone Interviewing) technology.
The key advantage of CATI is its high data accuracy and minimized human error. Operator mistakes, delays in data collection, and logical inconsistencies in question sequencing are eliminated. Moreover, survey results are automatically recorded in a specialized system, making data analysis faster and more reliable.
✔ Fast response collection and processing due to an efficient workflow
✔ Automated data structuring for seamless analysis
✔ Real-time quality monitoring at any stage of the survey
Using advanced technology and the expertise of Zerkalo Analytics Group operators, we quickly gather insights on:
📌 Consumer opinions and preferences
📌 Effectiveness of audio advertising
📌 Customer satisfaction with products or services
📌 Target audience analysis
📌 Tracking research and much more
Although telephone surveys offer numerous advantages, they also come with limitations:
🔹 Optimal interview length is limited to 15 minutes, making in-depth research more challenging
🔹 No visual contact with respondents
🔹 Hard-to-reach target groups, such as government officials or niche demographics
🔹 Regional characteristics, which may impact localized studies
However, our experts have developed strategies to overcome these challenges. Even a short survey can reveal key trends and deliver valuable insights when structured effectively.
✔ Professional, well-trained operators
✔ Extensive respondent database
✔ State-of-the-art software and equipment
✔ Years of experience in conducting research
You ask the questions—we deliver accurate answers!
