Mystery shopping is an effective and proven tool for quality control in retail and service businesses. This method allows you to see your store, salon, restaurant, or service department through the eyes of a consumer, analyzing operations, identifying strengths and weaknesses, assessing service quality, ensuring compliance with corporate standards, evaluating product availability, sales performance, store condition, and benchmarking against competitors.
The evaluation criteria for mystery shopping assessments are customized—you choose what aspects need to be assessed. Zerkalo Analytics Group provides professional mystery shopping services, offering in-depth analysis of results and recommendations for improving service quality.
Our specialists develop a detailed visit questionnaire, a performance scoring system, and conduct a meticulous and comprehensive evaluation of your business location.
✔ Evaluation of customer service quality.
✔ Monitoring employee performance (adherence to service standards, motivation, knowledge, skills, and training level).
✔ Compliance with pricing policies and discount applications.
✔ Analysis of store conditions, product displays (merchandising), assortment, and other factors.
✔ Verification of the accuracy and quality of customer consultations.
✔ Assessment of the effectiveness of promotional tools (advertising, special offers, discounts, etc.).
Mystery shopping provides a comprehensive diagnosis of your business, identifying both obvious and hidden issues. The result is a detailed analytical report, empowering you to make effective management decisions to enhance service quality and sales.
Experienced specialists at Zerkalo Analytics Group ensure an objective assessment based on each key criterion. We provide:
✔ A full analytical report summarizing inspection results.
✔ Concrete and professional recommendations to optimize business operations.
Our approach is designed to help your retail locations meet and exceed customer expectations, turning service quality into a key competitive advantage.
