If your company requires detailed insights into your target audience’s preferences and the associations that drive consumer behavior, focus groups are the most effective tool for gathering such unique information. This method can be used independently or as part of a comprehensive marketing study.
Zerkalo Analytics Group has extensive experience in conducting focus groups and offers the expertise of its professional specialists.
A focus group is an in-depth research method involving a group of participants who represent the opinions and interests of your target audience segment.
Identifying qualitative characteristics of a product, including its advantages and drawbacks.
Undrstanding how the target audience perceives new products, packaging, advertising, and other elements.
Developing consumer behavior models and uncovering hidden needs.
Selecting key attributes of a product or service, such as color, shape, composition, concept, and emotional appeal.
Conducting taste tests and product trials.
Analyzing consumer perceptions of competitor products.
The moderator plays a crucial role in a focus group. The quality and depth of insights depend on their professionalism. Another vital factor is the proper selection of participants who match your target audience profile.
The team at Zerkalo Analytics Group consists of experienced professionals, including marketers, sociologists, psychologists, economists, and gender studies experts. They possess the necessary skills and expertise to conduct focus groups effectively, prioritize key insights, and extract maximum value for your business.
Our office is equipped with a dedicated space for conducting focus groups of any format. The room features state-of-the-art audio and video recording equipment, allowing you to observe discussions live from a comfortable viewing room designed for up to six observers.
We handle the entire process of organizing and conducting focus groups, including:
✔ Participant selection
✔ Methodology development
✔ Discussion facilitation
✔ Analysis and reporting
At the end of the study, you will receive a comprehensive analytical report and presentation with answers to all your key questions.
We offer both standard and creative focus groups, as well as individual interviews, mini-surveys, expert consultations, and much more.
Our goal is to provide effective and professional solutions for every business challenge you face!
