For over 24 years, Zerkalo Analytics Group has successfully operated in the field of marketing and sociological research across Central Asia. Our positive track record and the effectiveness of our studies are largely due to the modern methodologies and technologies we employ.
We have completely abandoned paper-based surveys, implementing modern digital data collection tools. Our resources include over 300 tablets with pre-installed specialized software and 20 laptops used for conducting surveys and focus groups. This enables us to collect, process, and analyze data quickly, reducing the risk of errors and increasing accuracy.
For telephone surveys, we have established several call centers in Tajikistan and Kyrgyzstan, equipped with 50+ workstations running the CATI (Computer-Assisted Telephone Interviewing) system. All calls are recorded and stored for three months, allowing us to:
For data entry, editing, and analysis, we utilize advanced software solutions, including:
These tools streamline data processing, minimize turnaround time for analytics, and enhance information accuracy.
To ensure high-quality research, we apply GPS tracking and audio recording of interviews. These technologies help us:
This approach reduces unnecessary supervisory expenses, optimizing costs for our clients.
For data processing and analysis, our specialists use:
We provide clear and comprehensive reports, making it easy to interpret and apply research insights.
We are fully prepared for remote cooperation. We conduct online meetings, presentations, and reporting sessions via Zoom, Microsoft Teams, Google Meet, Cisco Webex, or any other platform that suits you best.
We continuously enhance our technologies to deliver fast, accurate, and reliable research solutions to our clients.
