To better understand how your customers behave in different situations and what influences their decisions, Zerkalo Analytics Group offers preparation, execution, and analysis of observational research.
Observation is a marketing research method aimed at gathering behavioral data on consumers. It allows businesses to study potential customers’ actions in various settings, their responses to products or services, additional offers, promotions, and much more.
This method is indispensable in the following cases:
✔ Evaluating the target audience’s reaction to a product, service, or promotional campaign.
✔ Studying consumer behavior in different environments.
✔ Testing a new product before its market launch.
✔ Analyzing competitor actions or specific consumer segments.
✔ Assessing advertising effectiveness by identifying strengths and weaknesses.
Observation is an effective way to gather valuable insights, but it requires a professional approach and significant time investment. Since observers must remain on-site for extended periods, this method is less suited for urgent analysis, but its depth and accuracy compensate for the additional time require
The experts at Zerkalo Analytics Group are prepared to conduct various types of observations:
✔ Field and controlled environment studies – in real-world or simulated conditions.
✔ Systematic and unsystematic observations – for in-depth analysis or one-time research.
✔ Open and concealed studies – with or without participant awareness.
✔ Artificial environment testing – examining products or services in controlled conditions.
Our office features a dedicated observation room equipped with modern audio and video recording technology. This allows for live-streamed research or controlled settings to capture customer reactions in real time.
✔ Extensive practical experience in conducting observational research.
✔ A large respondent database covering diverse target groups (households, youth, entrepreneurs, homemakers, etc.).
✔ A highly skilled research team capable of adapting studies to your specific business needs.
We help you uncover critical consumer behavior patterns and find the right business solutions.
Observe and succeed with us!
