Telephone Survey (CATI): Modern Technologies in Marketing
Traditional telephone-based questionnaire surveys have become a thing of the past. Modern marketing demands more accurate and efficient tools. Zerkalo Analytics Group offers services for organizing and conducting telephone surveys using CATI (Computer Assisted Telephone Interviewing) technology.
The main advantage of CATI is the high reliability of data and the minimization of human error. It eliminates operator mistakes, delays in data collection, and logical inconsistencies in the sequence of questions. Moreover, the results of such surveys are easy to analyze since the data is automatically recorded in specialized software.
Advantages of Telephone Surveys with CATI:
- Speed in obtaining and processing responses thanks to an efficient process organization.
- Automation in the formation of data sets.
- The ability to monitor quality and effectiveness at any stage of the survey.
With advanced technologies and the expertise of Zerkalo Analytics Group’s operators, we promptly obtain answers to your pressing questions:
- We analyze consumer opinions,
- Test the effectiveness of audio advertising,
- Measure satisfaction with a product or service,
- Study target groups,
- Conduct tracking research and much more.
Disadvantages and Their Solutions
Telephone surveys have their limitations:
- The optimal duration of an interview is up to 15 minutes, which hinders in-depth research.
- The absence of visual contact with the respondent.
- Hard-to-reach audiences, such as government employees or specific demographic groups.
- Local peculiarities if the research is focused on a particular region.
Our specialists have developed methods to minimize these challenges. Even a brief survey can reveal key trends and provide valuable insights.
Why Choose Us?
- Professional operators.
- An extensive respondent database.
- Modern software and equipment.
- Many years of experience in conducting research.
You ask questions — we provide accurate answers!
